Social Media Guidelines
At UpSearch, we engage with our clients and communities beyond the walls of our organization. We have a profound respect for the power of digital branding and social marketing. This page will give you a better idea on how to engage with us in social channels, what you can expect from us, and where to find more information.
UpSearch’s Twitter Engagement Guidelines
Twitter asks a very basic question of its users: “What’s happening?” And we know the answer to that question – we’re working every day to help leaders solve business problems.
Through our Twitter account we aim to provide you with information on UpSearch’s major activities and initiatives. As we care for our clients’ and team members’ needs, today and tomorrow, we welcome your thoughts on how we can serve you better.
Please note that we won’t be able to reply to service issues through Twitter. If you would like to comment about customer service or other issues please visit our UpSearch Contact Us page or call 1-440-816-7200.
Here are a couple of things you should know about our Twitter engagement:
- All official UpSearch Twitter accounts are identified on UpSearch’s Connect with Us page.
- We are committed to having a dialogue with our followers. We count on you to use @ messages in a way that contributes to the dialogue. Please support any claims with links to information sources whenever possible. We love opinions; we love them even more when you back them up with facts.
- We strive to respond to as many relevant questions and comments as possible, but we reserve the right to use our judgment in selecting the messages we respond to.
- Following a Twitter account or including an account in a Twitter list does not constitute an endorsement; the same applies to re-tweeting messages posted on accounts that UpSearch does not own, or marking them as “favorites.”
UpSearch’s Facebook Engagement Guidelines
We’re excited that you’ve joined us on our Facebook Fan page, and we know you’ve got plenty to say. At UpSearch, the Values We Share is our commitment to our clients and the communities we serve.
Please note that we won’t be able to reply to service issues through Facebook. If you would like to comment about customer service or other issues please visit our UpSearch Contact Us page or call 1-440-816-7200.
While you’re with us, we hope you’ll take a moment to read the following guidelines we ask you to follow when contributing to our Facebook Fan page:
- Don’t do anything that breaks the law.
- Be polite and courteous, even if you disagree. Excessive name calling, profanity, fighting words, discriminatory epithets, sexual harassment, bullying, gruesome language or the like, will not be tolerated.
- Stay on topic. Keep the conversation relevant to the community and contribute to the dialogue. We reserve the right to remove off-topic, out of context, spam or promotional postings.
- Keep it real. All wall postings should come from a real person and Facebook profile. Postings from fake or anonymous profiles will be deleted when discovered.
- There is a place for customer service-related questions, complaints, concerns or ideas from customers. If you are a client and have a customer service comment, complaint, concern or idea, we encourage you visit our UpSearch Contact Us page or call 1-440-816-7200, to ensure that we can respond in a timely manner. Please note that any customer service posts published on an UpSearch page by customers will be removed when discovered. As always, if you would like to comment about customer service or any other issue you can visit our UpSearch Contact Us page or call 1-440-816-7200.
- We reserve the right to remove content posted to Facebook that violates these guidelines.
UpSearch’s Wikipedia Engagement Guidelines
Wikipedia is a free, web-based, collaborative, multilingual encyclopedia project supported by the non-profit Wikimedia Foundation. Its name is a portmanteau of the words wiki (a technology for creating collaborative websites, from the Hawaiian word wiki, meaning “quick”) and encyclopedia.
“The free encyclopedia that anyone can edit.” ~ Wikipedia
In accordance with Wikipedia best practices and protocols, UpSearch has developed specific rules for this channel as noted below. The Wikipedia mission is based strictly around adhering to the Neutral Point of View (NPOV) doctrine, which subsequently means updates made directly by Company team members or on behalf of the Company by third parties (agencies, PR teams) are highly discouraged and, in some cases, actions are taken against the Company, which may include negative commentary or entry suspension.
We value Wikipedia as an important information source because of its credibility within the social and public information space as well as its prominence in search. While it is difficult to see inaccuracies regarding UpSearch on Wikipedia, please note that the UpSearch Marketing team is managing the content and submitting requests through Wiki editors to ensure the information displayed is accurate. As such, please note the following:
- UpSearch does not permit updates to the Wikipedia pages for UpSearch, its subsidiaries, acquired companies/products, competitors, customers or any content areas or subject matter related to UpSearch by UpSearch team members.
- The Marketing team is the only UpSearch group permitted to submit entry edits to the Wikipedia editing community. When submitting information requests, UpSearch’s Marketing team must abide by Wikipedia governance best practices and protocols.
- UpSearch monitors Wikipedia entries to ensure accuracy on an ongoing basis.
- If you find an inaccuracy, send that information along with any available support documentation to [email protected] and UpSearch’s Marketing team will determine the appropriate next step.
Additional Guidelines for UpSearch Team Members
- Know the rules. Before engaging on LinkedIn, Facebook, Twitter, or on any other social media property, make sure you read and understand UpSearch’s Social Media Policy available on the company Intranet. In any and all interactions make sure that you don’t share confidential or private information about the Company’s business operations, products, services, or customers; respect financial disclosure laws; and do not say you speak for the Company without express written authorization from the Company to do so.
- Remember that we have a dedicated social media team tasked with responding to customer inquiries or criticism. Our Official UpSearch Marketing team is responsible for engaging customers through Facebook, Twitter, LinkedIn, etc. To avoid confusion, we ask that you not attempt to respond to customer inquiries or comments directed specifically to the Company or asking for an official Company response on this site.
- Consider using company established channels for job-specific issues. While we encourage team members to join our online communities and participate in conversations with our customers and other users, we encourage you to direct your complaints or concerns about your job or working environment to your Practice Leadership.