1. Home
  2. Legal
  3. Social Media Guidelines

Social Media Guidelines

Reading Time: 4 minutes

At UpSearch, we engage with our clients and communities beyond the walls of our organization. We have a profound respect for the power of digital branding and social marketing. This page provides guidelines for engaging with us on social channels, what you can expect from us, and how to find more information.

You can find us on LinkedIn and X.

UpSearch’s X (formerly Twitter) Engagement Guidelines

X asks a very basic question of its users: “What’s happening?” And we know the answer to that question – we’re working every day to help leaders solve business problems.

Through our X account, we aim to provide you with information on UpSearch’s major activities, initiatives, and thought leadership. As we care for our clients’ and team members’ needs, today and tomorrow, we welcome your thoughts on how we can serve you better.

Please note that we won’t be able to reply to service issues through X. If you would like to comment about customer service or other issues, please visit our UpSearch Contact Us page.

Here are a couple of things you should know about our X engagement:

  • All official UpSearch X accounts are identified on UpSearch’s Connect with Us page.
  • We are committed to engaging in meaningful dialogue with our followers. We encourage you to use @ messages in a way that contributes to the conversation. Support any claims with links to information sources whenever possible. We appreciate opinions; we value them even more when you back them up with facts.
  • We strive to respond to as many relevant questions and comments as possible but reserve the right to use our judgment in selecting the messages we respond to.
  • Following a X account or including an account in a X list does not constitute an endorsement; the same applies to retweeting messages posted on accounts that UpSearch does not own, or marking them as “favorites.”
  • The posting and presence of content on X and on this site does not necessarily mean that UpSearch agrees with the content, ensures its accuracy, or otherwise approves of it. Please review X’s terms of use carefully when engaging on the site.

UpSearch’s LinkedIn Engagement Guidelines

We’re excited that you’ve joined us on our LinkedIn page, and we know you’ve got plenty to say. At UpSearch, the Values We Share reflects our commitment to our clients and the communities we serve.

Please note that we won’t be able to reply to service issues through LinkedIn. If you would like to comment about customer service or other issues, please visit our UpSearch Contact Us page.

While you’re with us, we hope you’ll take a moment to read the following guidelines we ask you to follow when contributing to our LinkedIn page:

  • Don’t do anything that breaks the law.
  • Be polite and courteous, even if you disagree. Excessive name-calling, profanity, fighting words, discriminatory epithets, sexual harassment, bullying, gruesome language, or the like, will not be tolerated.
  • Stay on topic. Keep the conversation relevant to the community and contribute to the dialogue. We reserve the right to remove off-topic, out-of-context, spam, or promotional postings.
  • Keep it real. All postings should come from a real person and LinkedIn profile. Postings from fake or anonymous profiles will be deleted when discovered.
  • There is a place for customer service-related questions, complaints, concerns, or ideas from customers. If you are a client and have a customer service comment, complaint, concern, or idea, we encourage you to visit our UpSearch Contact Us page to ensure that we can respond in a timely manner. Please note that any customer service posts published on an UpSearch page by customers will be removed when discovered.
  • We reserve the right to remove content posted to LinkedIn that violates these guidelines.

UpSearch’s Wikipedia Engagement Guidelines

Wikipedia is a free, web-based, collaborative, multilingual encyclopedia project supported by the non-profit Wikimedia Foundation. Its name is a portmanteau of the words wiki (a technology for creating collaborative websites, from the Hawaiian word wiki, meaning “quick”) and encyclopedia.

“The free encyclopedia that anyone can edit.” ~ Wikipedia

In accordance with Wikipedia’s best practices and protocols, UpSearch has developed specific rules for this channel as noted below. The Wikipedia mission is based strictly around adhering to the Neutral Point of View (NPOV) doctrine, which means updates made directly by company team members or on behalf of the company by third parties (agencies, PR teams) are highly discouraged and, in some cases, actions are taken against the company, which may include negative commentary or entry suspension.

We value Wikipedia as an important information source because of its credibility within the social and public information space, as well as its prominence in search. While it is difficult to see inaccuracies regarding UpSearch on Wikipedia, please note that the UpSearch Marketing team is managing the content and submitting requests through Wiki editors to ensure the information displayed is accurate. As such, please note the following:

  • UpSearch does not permit updates to the Wikipedia pages for UpSearch, its subsidiaries, acquired companies/products, competitors, customers, or any content areas or subject matter related to UpSearch by UpSearch team members.
  • The Marketing team is the only UpSearch group permitted to submit entry edits to the Wikipedia editing community. When submitting information requests, the UpSearch Marketing team must abide by Wikipedia’s governance best practices and protocols.
  • UpSearch monitors Wikipedia entries to ensure accuracy on an ongoing basis.
  • If you find an inaccuracy, send that information along with any available supporting documentation to [email protected] and UpSearch’s Marketing team will determine the appropriate next step.

Additional Guidelines for UpSearch Team Members

  1. Know the rules: Before engaging on LinkedIn, X, or on any other social media platform, make sure you read and understand UpSearch’s Social Media Policy available on the company Intranet. In any and all interactions, make sure you don’t share confidential or private information about the Company’s business operations, products, services, or customers; respect financial disclosure laws; and do not claim to speak for the Company without express written authorization from the Company to do so.
  2. Official Channels: We have a dedicated social media team tasked with responding to customer inquiries or criticism. Our Official UpSearch Marketing team is responsible for engaging customers through LinkedIn, X, etc. To avoid confusion, we ask that you not attempt to respond to customer inquiries or comments directed specifically to the Company or asking for an official Company response on these sites.
  3. Job-Related Issues: While we encourage team members to join our online communities and participate in conversations with our customers and other users, we encourage you to direct your complaints or concerns about your job or working environment to your Practice Leadership.

Was this article helpful?

Related Articles